Aura Mugler, Paris

Aura Mugler

2017, Hotel Salomon de Rothschild, Paris

For the international launch of Mugler’s new Aura perfume at the Hotel Salomon de Rothschild, Holymage is conducting an initiatory video tour combining design, videomap and LED screens. The fragrance universe, designed around the vegetal power, was first staged in the imposing staircase of the Hotel. A wild and luxuriant jungle encouraging contemplation accompanied the visitor in the climb of the steps. The next room made up of LED totems proposed an immersive and dazzling creation whose pulsation preceded the revelation of the perfume.